BACKGROUND: New York Triathlon (NYTRI) is dedicated to developing the sport of triathlon and related multi-sport events for racing, physical fitness and recreation. Emphasis is placed on amateur competition. Established in 1983, NYTRI has grown to be the premier event production organization in the Tri-State area. Proceeds from sponsorship are used to support and develop the innovative year-round programs and top quality events that distinguish NYTRI.
NEW YORK TRIATHLON has been organizing multi-sport events for over 30 years. During this period we have produced the best value in multi-sport events available to corporate sponsors and athletes in the Tri-State area. To date, NYTRI has organized over 600 events that drew approximately 100,000 competitors, many of them first timers to multi-sport competition. No other organization in the country has produced a more extensive and varied list of multi-sport events. Our organizational expertise and safety record are known and respected nationwide.
DEMOGRAPHICS: Participants in NYTRI events are well-rounded individuals, enjoying a fast-paced, active and health conscious way of life. They combine professional achievement with a taste for excitement and entertainment after work hours. They are concentrated in the key buying age group (25-45). They have a higher median income, are better educated, own homes of higher value and hold more professional and managerial positions than the U.S. average. They are self-directed, frequently travel, belong to health clubs, and hold major credit cards.
Sex: Men – 78% Women – 22%
Median Age: 32 years old
Education: The majority have college or post-graduate education;
High School-10%, College-46%, Post-Grad-44%.
Occupation: Professional & Managerial – 67%, Other – 33%.
Marital Status: Single – 49%, Married – 51%
Sports Background: Running – 48%, Cycling – 22%, Swimming – 12%, Other – 18%.
SPONSORSHIP LEVELS: Sponsorship of a NYTRI event is a “best buy” in the sports marketing arena. Typical levels of sponsorship:
Title – $5,000 Co-sponsor – $2,000 Product sampling – $200-$400.
BENEFITS: Depending on the level of sponsorship, a title sponsor of an event will receive:
• Banner advertising on NYTC web site.
• Corporate name/logo on overhead start/finish banner
• Corporate name/logo on event T-shirt
• Corporate name/logo on race numbers worn by competitors
• Corporate name/logo on event entry/registration form
• Corporate name/logo on water bottles
• Product sampling/services display table
• Corporate name mentioned on pre- and post-event press releases